Intelligent Reach. Transformative Growth.

Reach Value Media Planning℠ focuses on maximizing customer acquisition by prioritizing high-penetration media platforms that attract a broad and engaged audience. It emphasizes using the Average Quarter Hour audience as a key metric to identify unique users while integrating smaller, more flexible media options to supplement reach. This strategy implements the principles of How Brands Grow and the science of Recency to ensure sustained, deep reach accumulation across space and time.

Reach Value Media Buying℠ focuses on strategically purchasing media in a broad, dispersed fashion designed to minimize duplication and expand exposure to light category users. It integrates high-penetration, higher-rated, as well as lower-rated options that meet cost-effectiveness standards, while correcting for excess frequency. ithin this service we challenge micro- targeting trends, advocating for a focus on reaching a wider audience and understanding the balance between campaign ROI and long-term company returns.

Reach Value Index℠ is a metric that measures the potential of a media plan by comparing unique reach (net reach) to total impressions, highlighting the level of unduplicated exposure in the form of an index. It provides a benchmark for understanding a campaign's penetration, ensuring that media plans identify unique audiences and not just settle for a duplicated total impressions number. he higher the Reach Value IndexTM, the more powerful the plan is in reaching new customers.

Reach Value Scheduling℠ Based on regression to the mean, this service implements the science of Recency by helping clients maximize unduplicated weekly reach through scheduling and budget dispersion. imply put, more weeks produce more overall net reach by taking advantage of natural human behavior patterns. We find that sweet spot in your scheduling strategy and show you mathematically, how this delivers more net reach, thus fulfilling the minimum requirements for growth. he focus is on ensuring that each week delivers fresh, unique customers week in and week out.

Reach Value Measurement℠ tracks media performance against benchmarks, both year-over-year and cumulatively over time, to ensure sales are pacing in step with reach. aintaining media weight at parity or above parity is a key best practice for driving a consistent positive business trajectory year over year.

Parity/+ Budgeting℠ is a practice that focuses on budget stewardship that maintains consistent or slightly increased media budgets each year to support growth and minimize losses. Avoiding random fluctuations in spending ensures a stable foundation for year-over-year performance and sustainable growth. his service tracks parity as a core function for every client.

Reach Value Messaging℠ is an analysis that helps clients maximize the totality of their media campaign reach by identifying product offerings and combinations of product offerings that have broad appeal. t also seeks to identify and operationalize messaging at Category Entry Points (CEPs) to build strong mental availability, making the brand top-of-mind at the time of purchase decisions. This approach ensures that brands stay relevant and easily remembered when consumers are ready to buy.

Best Practice Audience Stewardship provides guidelines for achieving maximum reach through careful stewardship of audience tracking. It emphasizes tight control over metrics, accountability through third-party audits, and a return to audience science to ensure accurate reach delivery. By avoiding audience measurement carelessness and negotiating both rates and ratings, the service ensures maximum reach delivery for every dollar spent.

Best Practice Budget Stewardship ensures maximum reach by closely monitoring media costs and maintaining transparency in budgeting. It involves tracking CPPs over time, comparing them to industry benchmarks, and managing media cost inflation while budgeting for stable, consistent reach investments. Focusing on transparency and parity budgeting ensures delivery of the most possible reach for every dollar spent.

TURF Analysis (Total Unduplicated Reach Frequency Analysis) is an exercise that involves a series of questions used to identify where the brand is in terms of solving for reach. hrough collaboration around these questions, we establish benchmarks for where the client is and from which to measure brand equity growth moving forward. e seek to understand how well clients are applying consistency in media weight, measuring unique users, and applying reach-based principles to effectively target potential buyers at key moments.